Since achieving my degree in Psychology, I have poured my passion of consumer research, creativity, cognitive psychology and behavioural economics into helping brands building stronger customer connection.
I got to work with global brands, small businesses, start-ups and even individuals (C-Suite, Business Owners) in understanding their audiences and setting up effective strategies to reach them and internal ways of working to keep brands growing.

I’m always curious about how our consumption habits evolve and enjoy keeping myself up to speed on the latest industry trends and cultural developments. This makes my approach both current and hyper audience-centric.