Since completing my degree in Psychology, I’ve channelled my passion for consumer research, creativity, cognitive psychology and behavioural economics into helping brands build stronger connections with their customers.

I’ve had the opportunity to work with global brands, small businesses, start-ups and individuals, including C-suite leaders and business owners, to better understand their audiences, develop effective strategies to reach them, and establish internal ways of working that support continued growth.

I’m always curious about how our consumption habits are evolving and enjoy keeping up with the latest industry trends and cultural developments. This keeps my approach both current and deeply audience-centric.